We give plastic-free shoppers a clear kit reason to take Toothpaste Bits, mouthwash, floss, and brush together, using products already on your site. One ad path, one shopping page, and a short follow-up email. The goal: more first orders that leave as a kept routine, not a one-jar planet click.



Someone shopping Toothpaste Bits alone is shown the Daily Habits Kit as the same-order routine. Refill and Bits subscription stay on the site as the keep path.
Someone shopping Toothpaste Bits is given a clear kit reason to take the Daily Habits Kit ($62 vs $84 in listed pieces). Refill and Bits subscription stay on the site. This is a daily-routine campaign for plastic-free shoppers.
Shoppers can land on a single Bits jar or a sustainability story and check out without a clear kit path that puts Bits, mouthwash, floss, and brush together as one kept routine.
One ad, shopping page, and follow-up email that frame Bits, rinse, and floss as the same-order daily kit, using products already on the site.
Prices below are public DTC references for an illustrative habits basket, not a measured result. Judge success on order value, conversion, and margin. Same-order kit additions stay separate from later refills.
Soft directional math from public Bite pricing. Kit at $62 versus $84 in listed pieces. Labeled illustrative on purpose.
Do more Bits shoppers leave with the full Daily Habits Kit in the same order?
Does the kit path help or hurt checkout vs one-jar browse?
Is the fuller kit worth the creative and email cost of the install?
Later refills and Bits subscription renewals are a separate question from same-order kit additions on the first visit.
Daily Habits Kit is the named system that gives plastic-free shoppers a clear kit reason to take Bits, mouthwash, floss, and brush together.
We keep going only if order value, conversion, and margin clear a bar you set.
Book to decide on installThe call covers how Daily Habits Kit sits next to what you already sell, the $3,000 stack, and whether you want Edge9 to install it.